Do you want to skyrocket your social media engagement and become influential on social media? The most influential people in social media are people who are able to generate massive interactions and engagement around what they do. Improving your social media engagement is no rocket science and you can do it too if you take the time to put in the work.
Did you know that 63% of people want to interact with the people and brand that they deal with online and 90% of people trust brands based on the brand’s interaction and engagement and that makes social media engagement a must or your business.
It’s no longer news that the hardest thing to get in our world is attention. People are busy, and our attention span is very limited. Our Joy is to craft contents and have people engage with them. Deep down within every one of us is the desire to have our posts go viral and have people interacting with it.
Your business needs you to catch as many attentions as possible. The more attention you command in your sphere, the likelier your chances of selling, so far you are communicating value.
It’s not that you do not have great content, the problem is that you are not doing what the pro do to skyrocket their social media engagement.
I’m sure the question on your mind is how do I skyrocket my social media engagement? I have got you covered on this.
CRAFT ACTIONABLE CONTENT
To skyrocket your social media engagement, it is a must that you craft actionable content that meets your audience needs.
Your audiences are wired to interact and engage with content that meets their needs. When you know your audience, craft Content that meets their needs. Most of the content people shares are those that they have a psychological attachment to.
If your content addresses their issues, they share your content with their friends and family.Getting your content shared means more reach and growth for you. Minimize how often you write shareable content and focus on content that meets needs. See your content creation as the mean to an end which is your audience.
People buy solutions. I’m sure you know that people do business with people they know, like and trust. The value you share, help you build your “know, like and trust factor”. When you share actionable contents, people are psychologically obliged to interact with such content and that improves your social media engagement.
Your content must meet the needs of your targeted audience for it to be engaging. You are on a better footing to do this effortlessly when you know your target audience and their needs in specific terms.
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SPACE YOUR CONTENT
Psychologically, people connect more with content that has sufficient spacing. For example, to get attention on Twitter, space out your tweets into 3 – 4 lines.
Most people don’t get the engagement they deserve because they failed to use paragraphs where needed. People scan posts before they read and if you don’t have enough spacing, they don’t bother to read.
The human brain turns off when we see long content without sufficient space between them. The human brain also perceives longer content to be of value than shorter ones. Your spacing is what makes the difference, either you will be read or not.
END YOUR CONTENT WITH DISCUSSION-ABLE QUESTION
The biggest mistake people are making on social media is they act like a robot. The robot knows it all and does not bother to ask for your opinion. You think that’s what gives you the expert status? The truth is, it is the questions that generate the buzz. To skyrocket your social media engagement, you need to ask questions or request feedback from your readers.
You are not Island of knowledge, ask questions as well as your readers opinion.
POST WHEN YOU ARE SURE OF GETTING GOOD ENGAGEMENT
I have times that I post in a day. Hardly will you see me post in the afternoon because I saw that most people do not come online then. I know I get the best engagement early in the day and evening. Weekends are also a perfect time to post. Test out different times and find out when you get the best engagement because what works for me may not work for you.
I’m sure the last thing you want is putting in the work to craft, and you ended up having very little engagement.
Audit yourself, know the best time you get massive engagement, post your contents then. If you are determined to skyrocket your social media engagement, you can’t afford to miss your timing.
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ENGAGE THOSE WHO ENGAGE WITH YOUR CONTENT
When people drop comments on your post, don’t think you have arrived. Appreciate them and engage them deeper with questions and discussions. We all want to be appreciated. If you appreciate them today, they will come back tomorrow. You are not the celebrity, they are!
It is easier to get someone to interact with your content over time than getting new people interact with you. Keep the family happy.
On Facebook, you can also improve your social media engagement when you reply to your comment. You get your post back on the news feed each time a comment land on it!
As much as you can, add graphics to any of your content if possible. Facebook algorithm favors it more than ordinary write up. Put your nice pictures; put pictures that relate to the content.
The human brain process pictures 60 times faster than any other form of content. Try as much as possible to put relatable pictures in your content. Pictures improve engagement. I found out by analyzing my content over time.
You still think people fall in love with you with your boss attitude? That’s a lie. People desire to do business human and not robots. Show your audience the humane side of you. Recently, I shared a post on my failure and it got good engagement. Don’t just talk about your success and your business but tell us your downs too.
Snap funny pictures, show us make up free face. Show us you are one of us. This should not mean that your wall should turn to mess.
Be patient, get to work and see the results grow over time.
NEVER POST CONTENT WITHOUT A CALL TO ACTION
People need you to think for them. You may expect them to do the right thing, but they may not know what is right. Using CTA passes across the instruction to them. This way, you improve your engagement.
The more people view and interact with your content, the better for your business. Interactions if done rightly, elicit sales. Constant sales are what keep you in business.
Social media engagement is something you build over time and not an instant success thing. You need to stay consistent to get the desired result.
Others have done it and you also can do it effortlessly. Put in the work and see your social media engagement skyrocket.
How do you generate engagement? How do you feel when you are appreciated?
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